While working for the Film City label, Rodd Keith found his work released on myriad secondary labels - vanity labels, smaller song-poem labels related to Film City, and others whose providence I can barely guess at. Typically, he shows up as Rod Rogers, but sometimes has a different name. Most of those tiny labels have names which have something to do with the label's primary songwriter (such as Kondas and Lutone), have a catchy name (Action and Planet Earth, for example) or at least interesting and perhaps thought provoking (Inner-Glo is a favorite of mine).
But what to make of this label, which I've never seen referred to anywhere, and can't find anything about, and which carries the clunky name "B-Atlas". Were they hoping someone would misread it and think it said "Beatles"? I admit that seems unlikely, but it's the best I can come up with.
Today's Rod Rogers songs are typical of the Rod Rogers, Film City sound. Neither one stands out to my ears - I'm sharing these at least as much because this label seems to be completely unknown to the song-poem world - but as I'm a fan of his mechanical, Chamberlin driven tracks from that era and label, I find these very enjoyable.
First up is "My Honey Bee", a mid-tempo, yet peppy and danceable number. I do notice that there are some lines which do not scan well with the music Rod(d) chose, and he clearly finds those lines a challenge to sing effectively.
From the same general sound style comes the flip side, the awkwardly titled "Lou, I'm in Love With You". Note that a typo on the label leads to an indication that the song is only 75 seconds long - 40 seconds under its actual length.